Customer Segmentation


In the context of aviation, customer segmentation refers to the process of dividing an airline's customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and travel patterns. Airlines use customer segmentation to better understand and meet the needs of individual customer groups, improve customer service, and achieve a competitive advantage. For instance, business travelers, who often need to travel at short notice and value time-saving services, are a distinct segment from leisure travelers, who tend to be more price-sensitive and schedule-flexible. By understanding these different segments, airlines can tailor their product offerings, marketing strategies, and service delivery to meet the specific needs of each segment. This can include personalized marketing messages, differentiated service offerings, or targeted loyalty programs. Customer segmentation is a key strategy in the aviation industry to enhance customer satisfaction, increase customer loyalty, and drive revenue growth.


Your Previous Searches
Random Picks

  • Sunglass In Aviation: Sunglasses are an essential accessory for pilots and aviation professionals. They protect the eyes from harmful UV rays and glare, which can cause eye strain and fatigue. Sunglasses designed for aviation use are made with high-quality mater ... Read More >>
  • Aircraft Propulsion Systems: Aircraft propulsion systems are the means by which an aircraft generates thrust and propulsion in order to move through the air. There are several types of aircraft propulsion systems, including piston engines, turboprop engines, turbojet e ... Read More >>
  • Hoisting: In aviation, hoisting refers to the process of lifting or lowering personnel, equipment, or cargo using a helicopter or other aircraft. This technique is commonly used in search and rescue operations, offshore oil and gas operations, and mi ... Read More >>
Top News

A Southwest Airlines plane that did a 'Dutch roll' suffered structural damage, i...

Investigators say a Southwest Airlines plane suffered damage to parts of the structure after it went into a “Dutch roll” during a flight last month...

News Source: ABC News on 2024-06-14

FAA investigating Southwest flight that dropped over ocean in Hawaii...

The Federal Aviation Administration is investigating a Southwest Airlines passenger flight that plunged within several hundred feet of the ocean off Hawaii in April....

News Source: CBS News on 2024-06-14

An 8-year-old dies after becoming ill during a flight | CNN...

A girl traveling to Chicago with her family on a commercial airline died on Thursday morning after becoming ill during the flight, according to Peoria County Coroner’s Office....

News Source: CNN on 2024-06-14

FAA investigating how titanium parts with falsified records wound up in Boeing a...

Federal officials are investigating how parts made with titanium sold with falsified documentation wound up in Boeing and Airbus passenger jets...

News Source: ABC News on 2024-06-14

8-year-old girl has medical emergency on SkyWest flight to Chicago and dies...

An 8-year-old girl from Missouri became “ill and unresponsive” on a SkyWest flight to Chicago on Thursday and was later pronounced dead, authorities said....

News Source: NBC News on 2024-06-14