Benchmarking

In the context of aviation, benchmarking refers to the process of comparing one's business processes and performance metrics to industry bests or best practices from other companies in the aviation industry. This process involves identifying high-performing organizations that are either in the same industry, or elsewhere, and understanding the processes and practices they use to function effectively and efficiently. In aviation, benchmarking can be applied to various aspects such as safety measures, fuel efficiency, customer service, and operational efficiency. For instance, an airline may benchmark its fuel efficiency against the industry standard or the best in the industry to identify gaps in its operations and make necessary improvements. Similarly, airlines often benchmark their customer service against industry leaders to improve their service delivery. Benchmarking helps airlines to stay competitive in the industry by continuously improving their processes and practices based on what's working well in the industry.