Brand Reputation
Brand Reputation refers to the perception of a company or organization in the eyes of its stakeholders, including customers, employees, investors, and the general public. In the aviation industry, brand reputation is crucial for airlines, airports, and aircraft manufacturers to attract and retain customers, secure investments, and maintain regulatory compliance. A positive brand reputation can be built through consistent delivery of high-quality products and services, effective communication, and responsible corporate behavior. On the other hand, negative incidents such as accidents, delays, or customer complaints can damage a company's brand reputation and lead to financial losses and legal liabilities.
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