Market Share

In the context of aviation, 'Market Share' refers to the percentage of the total sales (in terms of passenger volume, revenue, or flight frequency) in the aviation industry that is earned by a particular airline over a specific time period. This metric is used to compare the success of different airlines in attracting and retaining customers. The market share of an airline can be influenced by several factors including the quality of service, pricing, flight schedules, safety record, and the breadth of the route network. An airline with a high market share is considered to be successful and dominant in the industry. However, a high market share does not necessarily equate to high profitability as it depends on the airline's cost structure and operational efficiency. In the aviation industry, market share is often used as a benchmark to measure competitiveness and market dominance. It is also a key factor considered by investors, analysts, and stakeholders when assessing the performance and potential growth of an airline.