Social Media Engagement
Social media engagement in aviation refers to the level of interaction and communication between aviation companies and their customers on social media platforms. It includes likes, comments, shares, and direct messages received by aviation companies on their social media accounts. Social media engagement is an important metric for aviation companies to measure the effectiveness of their social media marketing strategies and to understand their customers' preferences and feedback. High social media engagement indicates a strong brand presence and customer loyalty, while low engagement may suggest a need for improvement in social media content or customer service.
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