Customer Behavior


Customer behavior in aviation refers to the actions and decisions made by passengers when interacting with airlines and airports. This includes their purchasing habits, travel patterns, loyalty to specific airlines, and overall satisfaction with their travel experience. Understanding customer behavior is crucial for airlines and airports to improve their services, increase customer loyalty, and ultimately drive revenue. Factors that influence customer behavior in aviation include price, convenience, safety, and customer service. Airlines and airports use various methods to collect and analyze customer behavior data, such as surveys, focus groups, and loyalty programs.


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News Source: ABC News on 2024-04-19

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News Source: Associated Press on 2024-04-19