Demand


In aviation, demand refers to the desire of passengers to travel by air between two points. It is the number of seats that passengers are willing to purchase at a given price and at a given time. Demand is affected by various factors such as the state of the economy, seasonality, competition, and airline pricing strategies. Airlines use demand forecasting to estimate the number of passengers that will travel on a particular route and adjust their capacity accordingly. Understanding demand is crucial for airlines to optimize their revenue and profitability.


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