Loyalty Program
A loyalty program is a marketing strategy designed to encourage customers to continue to do business with a company by offering incentives such as rewards, discounts, or exclusive access to services. In the aviation industry, loyalty programs are commonly used by airlines to reward frequent flyers with perks such as free flights, upgrades, and lounge access. These programs are often tiered, with higher levels of rewards and benefits offered to customers who fly more frequently or spend more money with the airline. Loyalty programs can help airlines to retain customers and increase revenue, as well as providing valuable data on customer behavior and preferences.
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