Product Bundle

In the context of aviation, a 'Product Bundle' refers to a package of multiple aviation-related products or services that are sold together as a single combined unit. These bundles are often created to provide value to customers and to increase sales for the aviation company. For example, an airline might offer a product bundle that includes a flight ticket, hotel accommodation, and car rental. This is beneficial for the customer as it simplifies the booking process and often provides a cost saving compared to purchasing these services separately. For the airline, it can increase revenue and customer loyalty. Product bundles can also be used in the manufacturing side of aviation. For instance, an aircraft manufacturer might offer a bundle that includes the aircraft itself, along with maintenance services and spare parts. This can provide a convenient, all-in-one solution for airline companies. The pricing of product bundles in aviation can be complex, as it needs to take into account the cost of each individual component, as well as the perceived value of the bundle as a whole.