Yield
In aviation, yield refers to the revenue generated per unit of traffic. It is calculated by dividing the total revenue by the total number of passengers or cargo weight carried. Yield management is a pricing strategy used by airlines to maximize revenue by adjusting fares based on demand. This involves analyzing historical data and forecasting future demand to determine the optimal price for each flight. Airlines use various techniques such as overbooking, fare classes, and dynamic pricing to manage yield. Yield management is crucial for airlines to remain profitable in a highly competitive industry.
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