Customer Engagement
Customer engagement in aviation refers to the process of building and maintaining a relationship between an airline and its customers. It involves creating a positive experience for customers at every touchpoint, from booking a ticket to arriving at their destination. This can be achieved through various means such as personalized communication, loyalty programs, and social media engagement. The goal of customer engagement is to increase customer satisfaction, loyalty, and advocacy, which in turn can lead to increased revenue and profitability for the airline.
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