Market Demand
Market demand in aviation refers to the total demand for air travel between two or more cities or regions. It is determined by factors such as population, income levels, tourism, business activity, and competition from other modes of transportation. Airlines use market demand to determine the number of flights, routes, and pricing strategies. Market demand can be measured by passenger traffic, revenue passenger miles (RPMs), available seat miles (ASMs), load factor, and yield. Understanding market demand is crucial for airlines to make informed decisions about their operations, fleet planning, and marketing efforts.
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