Revenue Maximization
Revenue Maximization is a pricing strategy in aviation industry where airlines aim to maximize their revenue by setting the ticket prices at the highest possible level that the market can bear. This strategy involves analyzing the demand for air travel, competition, and other market factors to determine the optimal price for each flight. Revenue Maximization also involves the use of revenue management techniques such as dynamic pricing, overbooking, and seat allocation to ensure that the airline is able to sell as many seats as possible at the highest possible price.
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